OCTIS vs HubSpot vs Pipedrive for businesses selling in the EU
List prices, free tiers and where each stores European customer data.
Last checked · 6 sources
Otty's short answer
HubSpot suits a team that wants a free start and marketing tools in the same system, but its Professional tier adds a US$1,500 onboarding fee. Pipedrive suits a sales-only team that wants a simple pipeline at US$14 to US$79 per user on annual billing. Both offer EU hosting. Pipedrive places EU customers in the EU by default.
Side by side
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| What matters | OCTISHong Kong company + OCTIS global plan | HubSpot | Pipedrive |
|---|---|---|---|
| Free plan | 30-day money-back guarantee, terms apply | Yes, 2 users, 1,000 contacts | No, 14-day trial |
| Entry paid, annual | 10–30% below your current bill (terms apply) | US$7 per seat (Starter) | US$14 per user (Lite) |
| Entry paid, monthly | Not published | US$20 per seat | US$24 per user |
| Mid tier, annual | Not published | US$90 per seat (Professional) | US$39 to US$59 per user |
| Top tier, annual | Not published | US$150 per seat (Enterprise) | US$79 per user (Ultimate) |
| Onboarding fee | No implementation fee stated | US$1,500 / US$3,500 | None listed |
| Marketing, email, forms | CRM, pipeline, automation and AI agents in one workspace | Same platform | Paid add-ons |
If you have staff, premises or local sales in this country, its own registration and tax rules still apply. OCTIS can help you arrange them.
Data sources & disclaimer: Comparison data was compiled from publicly available sources — including the competitors' own published pricing and feature pages — captured on 9 November 2026. Figures reflect the typical or advertised pricing at that time and may have changed since; plans, inclusions and prices vary by provider, region and promotion. OCTIS is independent and not affiliated with the named companies; all trademarks belong to their respective owners. This comparison is provided in good faith for general information only and is not professional, legal or financial advice — please verify current details with each provider before deciding.
Which one fits you
OCTIS · Hong Kong company + OCTIS global plan
Choose OCTIS if you sell in several countries and want CRM, workflow automation and AI agents in one workspace with your company and accounts.
HubSpot
Choose HubSpot if you want a free start, marketing and sales in one place, and can budget for onboarding on higher tiers.
Pipedrive
Choose Pipedrive if you want a simple sales pipeline, predictable per-user pricing and an EU-contracted vendor.
What the table does not show
What the price pages show
HubSpot lists Sales Hub Starter at US$7 per seat per month on annual billing and US$20 monthly, Professional at US$90 or US$100, and Enterprise at US$150, with one-time onboarding of US$1,500 and US$3,500. The free CRM covers 2 users and 1,000 contacts. Pipedrive lists Lite US$14, Growth US$39, Premium US$59 and Ultimate US$79 per user on annual billing, per an October 2026 summary of its page. We could not read euro prices, so check yours at checkout.
EU data hosting and GDPR
HubSpot offers an EU hosting region in Frankfurt for new accounts, according to its community forum and partner write-ups. Pipedrive lists AWS regions in Frankfurt, Dublin and London, and says new accounts are placed by customer location, with EU customers going to the EU. Pipedrive's EU customers contract with its Estonian entity and sign a DPA. Hosting in the EU does not remove sub-processor transfers outside the EEA, so read both vendors' sub-processor lists.
When a CRM is more than you need
A small team selling into Europe often needs a contact list, a pipeline and follow-up reminders, not marketing automation. Both products can do that. Price rises quickly with seats, so count the people who really need to log in. Free tiers cap contacts and users, and Pipedrive's add-ons for campaigns and web visitors are billed on top.
Where OCTIS fits
OCTIS includes a built-in CRM inside its business workspace, so if you are a Hong Kong or Malaysian company that sells to Europe and mostly needs contacts, deals and follow-ups next to your bookkeeping, you may not need a separate CRM. If you already run HubSpot or Pipedrive, OCTIS bookkeeping works alongside it. Moving your accounting and secretarial work to OCTIS can take 10–30% off your current bill.
Frequently asked questions
Is HubSpot or Pipedrive cheaper?
HubSpot is cheaper to start because the CRM is free and Starter is US$7 per seat on annual billing. Pipedrive is cheaper in the middle: US$39 to US$59 per user against HubSpot Professional at US$90, which also carries a US$1,500 onboarding fee.
Can I store my EU customers' data in the EU?
Yes on both. HubSpot offers an EU region in Frankfurt for new accounts. Pipedrive assigns EU customers to an EU data centre and lists Frankfurt and Dublin. Confirm the location with each vendor's support before you rely on it.
Is Pipedrive GDPR compliant?
Pipedrive says it acts as a data processor, with a DPA, its terms and a privacy notice forming the processing contract. EU customers contract with its Estonian entity. GDPR compliance also depends on how you use the CRM, so keep your own consent records.
Does Pipedrive have a free plan?
No. It offers a 14-day free trial without a credit card. HubSpot has a free CRM for up to 2 users and 1,000 contacts, which you can keep using before you upgrade.
Sources
Checked on the date above. Links open the provider's or regulator's own page.