OCTIS vs kintone vs Salesforce vs HubSpot for a Japanese company
A Japanese app builder against the two global CRMs, with yen prices from each provider's Japan site.
Last checked · 5 sources
Otty's short answer
kintone is the lowest-priced start at ¥1,000 to ¥1,800 per user per month, but you build the CRM yourself from apps and it needs 10 users. Salesforce Starter Suite starts at ¥3,000 per user and scales to full sales forecasting. HubSpot starts with a free CRM and suits teams that want sales and marketing in one place.
Side by side
Swipe to see every column
| What matters | OCTISHong Kong company + OCTIS global plan | kintone | Salesforce | HubSpot |
|---|---|---|---|---|
| Entry price per user per month | Not published; 10–30% below your current bill | ¥1,000 (Light) | ¥3,000 (Starter Suite) | Free CRM |
| Standard tier per user per month | 10–30% below your current bill | ¥1,800 (Standard) | ¥12,000 (Pro Suite) | Shown on Japan price page |
| Higher tiers per user per month | 10–30% below your current bill | ¥3,000 (Wide, 1,000 users) | ¥23,400 to ¥66,000 | Shown on Japan price page |
| Minimum users | No per-seat minimum to count | 10 (Light, Standard) | Not stated | No minimum for free CRM |
| Free trial | 30-day money-back guarantee, terms apply | 30 days, Standard | 30 days | Free CRM |
| Set-up fee | No implementation fee stated | None | Not published | Not verified |
| Built as | Business OS: CRM, automation, AI agents and team in one workspace | App builder | Sales CRM suite | CRM with marketing |
If you have staff, premises or local sales in this country, its own registration and tax rules still apply. OCTIS can help you arrange them.
Data sources & disclaimer: Comparison data was compiled from publicly available sources — including the competitors' own published pricing and feature pages — captured on 9 November 2026. Figures reflect the typical or advertised pricing at that time and may have changed since; plans, inclusions and prices vary by provider, region and promotion. OCTIS is independent and not affiliated with the named companies; all trademarks belong to their respective owners. This comparison is provided in good faith for general information only and is not professional, legal or financial advice — please verify current details with each provider before deciding.
Which one fits you
OCTIS · Hong Kong company + OCTIS global plan
Choose OCTIS if you want CRM, workflow automation and AI agents in one workspace together with your company, compliance and team.
kintone
Choose kintone if you want to turn your own sales process and other back-office work into apps, and have ten or more users.
Salesforce
Choose Salesforce if you need deal management and forecasting for a larger or growing sales team, and can pay per user for it.
HubSpot
Choose HubSpot if you want to start free and run sales, marketing and customer records in one place.
What the table does not show
A builder against two ready CRMs
kintone, from Cybozu, lets a team assemble its own apps for customers, deals and approvals. That suits odd processes, but a sales pipeline with analytics is something you assemble with apps and plug-ins. Salesforce and HubSpot arrive with contacts, deals and pipeline views ready. Japanese comparison articles are mostly written by HubSpot or Salesforce partners, so read them with that in mind.
Where each price rises
kintone Light and Standard are ¥1,000 and ¥1,800 per user per month with a ten-user minimum, and options such as guest users cost extra. Salesforce lists Starter Suite at ¥3,000 on monthly or yearly billing, then ¥12,000 for Pro Suite on a yearly contract, rising to ¥66,000 for Max. HubSpot's free CRM costs nothing, and its paid Sales Hub tiers are priced per seat. We could not read the current yen amounts, so use the Japan price page.
Data lives where you set it
A CRM only helps if customer records stay in one place. Moving from a builder to a CRM later, or the reverse, means re-mapping fields and rebuilding reports. Decide who owns the customer list, then pick the tool the sales team will actually open each day. Export reports early, because dashboards rarely move across tools unchanged.
Where OCTIS fits
OCTIS includes a built-in CRM and business workspace for Malaysian and Hong Kong companies, and it does not sell into Japan. If you sell to Japanese customers from Malaysia or Hong Kong, you can keep your own customer records and workflow in OCTIS and send your accounting to us. Send us your current bill and we come in 10–30% off it.
Frequently asked questions
Is kintone a CRM?
kintone is a no-code app platform from Cybozu. You can build a CRM or sales management app in it, and add plug-ins for analytics, but it does not start as a CRM the way Salesforce or HubSpot do.
How much does kintone cost?
Light is ¥1,000 per user per month and Standard is ¥1,800, with a ten-user minimum. Wide is ¥3,000 per user for 1,000 users or more. Prices exclude consumption tax, and Standard has a 30-day free trial.
How much does Salesforce cost in Japan?
Starter Suite is ¥3,000 per user per month. Pro Suite is ¥12,000, Core ¥23,400, Advanced ¥47,400 and Max ¥66,000, all on yearly contracts. Salesforce says its page prices are for information and may change, so confirm with its sales team.
Does HubSpot have a free plan in Japan?
Yes. HubSpot Japan lists free tools including a CRM at ¥0 per month. Paid Sales Hub plans are priced per seat. Check the Japan price page for the current yen amounts.
Which is best for a small Japanese company?
It depends on the job. A team with a few salespeople and no developer often starts with HubSpot free CRM. A company that wants to digitise internal forms and approvals too often looks at kintone.
Sources
Checked on the date above. Links open the provider's or regulator's own page.