OCTIS vs HubSpot vs Salesforce vs Zoho CRM for Singapore SMEs
Free tiers, per-seat prices and what they cost once you add onboarding. Prices are list prices in US dollars unless noted.
Last checked · 3 sources
Otty's short answer
HubSpot and Zoho both have free plans, up to 2 and 3 users. Paid per-seat list prices run from US$7 on HubSpot Starter (new-customer pricing, US$20 also shown) and US$25 on Salesforce Starter Suite. HubSpot Professional adds a US$1,500 one-time onboarding fee, and its Enterprise tier adds US$3,500. Salesforce's page does not list Singapore dollars. Pick HubSpot or Zoho to start free, Salesforce for a larger team that needs deep customisation.
Side by side
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| What matters | OCTISHong Kong company + OCTIS global plan | HubSpot | Salesforce | Zoho CRM |
|---|---|---|---|---|
| Free plan | 30-day money-back guarantee, terms apply | Yes, up to 2 users | Free Suite listed; limits not read | Yes, up to 3 users |
| Entry paid plan | CRM included in the OCTIS Business OS | From US$7 per seat (Starter; new-customer pricing) | US$25 per user (Starter Suite) | Per-user; use calculator |
| Mid plan | 10–30% below your current bill | US$90 annual; US$100 monthly | US$100 per user (Pro Suite) | Professional, calculator |
| Upper plan | 10–30% below your current bill | US$150 per seat (Enterprise) | US$195 per user (Core) | Enterprise, calculator |
| Top tiers | 10–30% below your current bill | None above Enterprise | US$395 Advanced; US$550 Max | Ultimate, bespoke |
| One-time onboarding fee | No onboarding fee stated | US$1,500 Pro; US$3,500 Ent. | Not stated on page | Not stated on page |
| Annual billing saving | 10–30% below your current bill | US$10 less on Professional | Mostly annual only | Up to 34% |
| Smart CRM with paid plans | CRM and sales pipeline built in | Included | Included | Included |
| AI add-on | AI agents (Otty) that do the work | Credits, US$0.010 each | Agentforce from US$125 per user | AI agents on Professional |
If you have staff, premises or local sales in this country, its own registration and tax rules still apply. OCTIS can help you arrange them.
Data sources & disclaimer: Comparison data was compiled from publicly available sources — including the competitors' own published pricing and feature pages — captured on 9 November 2026. Figures reflect the typical or advertised pricing at that time and may have changed since; plans, inclusions and prices vary by provider, region and promotion. OCTIS is independent and not affiliated with the named companies; all trademarks belong to their respective owners. This comparison is provided in good faith for general information only and is not professional, legal or financial advice — please verify current details with each provider before deciding.
Which one fits you
OCTIS · Hong Kong company + OCTIS global plan
Choose OCTIS if your team is spread out and you want accounting, CRM, automation and AI agents in one workspace instead of separate tools.
HubSpot
Choose HubSpot if you want a free start for 2 users and a clean sales and marketing suite, and can budget for onboarding on Professional.
Salesforce
Choose Salesforce if you have a larger team, complex process or need heavy customisation and can pay per-user list prices in US dollars.
Zoho CRM
Choose Zoho CRM if you want a 3-user free plan, a long module list and annual savings of up to 34%.
What the table does not show
Prices you can plan with
HubSpot's sales page lists a Free plan for up to 2 users, Starter from US$7 per seat (the page also shows US$20, and discounts apply to new customers only), Professional at US$90 per seat on annual commitment or US$100 monthly, and Enterprise at US$150. Professional carries a US$1,500 one-time onboarding fee and Enterprise US$3,500. Salesforce lists a Free Suite, Starter Suite at US$25, Pro Suite at US$100, Core at US$195, Advanced at US$395 and Max at US$550 per user per month. Salesforce shows prices in USD, AUD, GBP, EUR, JPY and SEK, not SGD.
Zoho and local fit
Zoho CRM has five plans, Free for up to 3 users, then Standard, Professional, Enterprise and Ultimate, billed per user. Annual billing saves up to 34%, and local taxes such as GST are added on top. The page we read did not list exact per-user prices, so use Zoho's calculator. For a Singapore firm, the real cost is often not the licence. It is setup, WhatsApp links and moving data from spreadsheets. Ask each vendor for a quote in S$ including GST.
Grants and support
Singapore has SME grants that can cover pre-approved software, run through GoBusiness and Enterprise Singapore. We could not read the current grant pages, so we quote no grant rates or eligible product lists here. Check the pre-approved list and your company's eligibility before you buy, since a vendor claiming grant support should be able to show the reference on the official list.
Where OCTIS fits
A CRM only helps if the money side is tidy too. OCTIS includes a built-in CRM and workspace, but it sells in Malaysia and Hong Kong only, so it does not support Singapore companies. If your Malaysian or Hong Kong company sells into Singapore, OCTIS can run the home company's CRM and books so Singapore deals and invoices land in one place. OCTIS is not a bank and has no partnership with any vendor here. Ask about 10–30% off your current bill.
Frequently asked questions
Is HubSpot or Salesforce better for a Singapore SME?
For most small teams HubSpot is simpler and has a free plan for up to 2 users. Salesforce lists Starter Suite at US$25 per user and scales to deeper customisation at higher tiers. Salesforce does not list SGD, so budget for currency movement.
Is there a free CRM in Singapore?
Yes. HubSpot's free plan covers up to 2 users, and Salesforce lists a Free Suite whose limits we did not read. Zoho CRM's free plan covers up to 3 users, with contact management, reminders, workflow automation and mobile apps. Both free tiers limit features, so check what you need before building on them.
How much does Salesforce cost per user?
Salesforce lists a Free Suite, Starter Suite at US$25, Pro Suite at US$100, Core at US$195, Advanced at US$395 and Max at US$550 per user per month, mostly billed annually. Agentforce for Sales is an add-on from US$125 per user, per Salesforce's page.
Does HubSpot charge an onboarding fee?
HubSpot's page lists a one-time onboarding fee of US$1,500 on Sales Hub Professional and US$3,500 on Enterprise, and none on Starter or Free. Prices are per seat, and extra credits cost US$0.010 each after the included amount.
Can a Singapore company get a grant for a CRM?
Singapore runs SME grants for pre-approved digital solutions through GoBusiness and Enterprise Singapore. We could not read the current grant terms, so check the official pre-approved list and your eligibility for a CRM before you buy.
Sources
Checked on the date above. Links open the provider's or regulator's own page.