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Sell online · Course 6 · Lesson 2 of 6

Marketplace vs Seller Duties Under Malaysia's 2024 Online Trade Rules

  • 1 min read
  • Checked 9 November 2026
In this course · 2 of 6
Otty, the OCTIS octopus

The short answer

Under Malaysia's Consumer Protection (Electronic Trade Transaction) Regulations 2024, the marketplace operator must check suppliers meet the disclosure rules before any transaction, provide a complaints channel and keep supplier records for three years. The seller remains responsible for disclosure, re-delivery of wrong or defective goods and its own transaction records.

The Consumer Protection (Electronic Trade Transaction) Regulations 2024 separate the roles.

Operator (regulation 7)

  • Ensure the supplier complies with the disclosure requirements in regulation 3 before any electronic trade transaction is permitted.
  • Provide a channel for purchasers to lodge complaints.
  • Ensure that advertisements on the marketplace do not break the regulations.

Operator records (regulation 8). For three years, take reasonable steps to keep each supplier's name, address, telephone number, identity card or passport number, business account number and email address, the marketplace website address, the trade or company name and registration number if any, and records of transactions and advertisements. Regulation 8(2) says the transaction-record duty also applies to the supplier.

Seller

  • Show the Schedule information (regulation 3).
  • Pay for re-delivery where goods differ materially from the offer or have defects, or provide services that are reasonably fit (regulation 5).
  • Let buyers correct errors and acknowledge orders (regulation 6).
  • Keep transaction records.

A seller who uses a platform is still a supplier under the regulations, and platform-side checks do not replace the seller's own compliance.

Legal basis and sources

The law

  • Consumer Protection (Electronic Trade Transaction) Regulations 2024, regs. 5 to 8

General information for business owners, not legal, tax or professional advice. Rules change, so check the sources or ask a licensed professional before you act.

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    Marketplace vs Seller Duties Under Malaysia's 2024 Online Trade Rules | OCTIS