OCTIS vs HubSpot vs Zoho CRM for Malaysian businesses
Both bill in US$ and both have a free tier. The gap is what you pay once you need automation.
Last checked · 4 sources
Otty's short answer
Zoho CRM costs less per seat and is the better pick for a Malaysian SME that wants automation on a small budget. HubSpot is easier to start and stronger on marketing, but its Professional tier costs about US$90 per seat per month plus a US$1,500 one-time onboarding fee. Both bill in US$, and Malaysian service tax can apply on top.
Side by side
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| What matters | OCTISSdn Bhd + OCTIS | HubSpot CRM | Zoho CRM |
|---|---|---|---|
| Free plan | 10–30% below your current bill | Up to 2 users | Up to 3 users |
| Entry paid plan, annual billing | Not published; 10–30% below your current bill | US$7 per seat per month (Starter) | US$14 per user per month (Standard) |
| Mid plan, annual billing | Not published; 10–30% below your current bill | US$90 per seat per month (Professional) | US$23 per user per month (Professional) |
| Top plan | 10–30% below your current bill | From US$150 per seat per month | US$40 to US$52 per user per month |
| One-time onboarding fee | None | US$1,500 (Professional) | Not published |
| Billing currency | MYR flat | US$ only shown | US$ and other currencies |
| Ringgit (RM) pricing | MYR flat | Not published | Not published |
| Workflow automation | Workflow automation built in | Paid tiers | Included, even in Free |
| Easy to learn | Nothing to configure | Very easy | Moderate |
| Wider business apps | CRM, automation, AI agents, compliance and documents in one workspace | Sales, Service, Marketing hubs | Zoho suite, 50+ apps |
Data sources & disclaimer: Comparison data was compiled from publicly available sources — including the competitors' own published pricing and feature pages — captured on 9 November 2026. Figures reflect the typical or advertised pricing at that time and may have changed since; plans, inclusions and prices vary by provider, region and promotion. OCTIS is independent and not affiliated with the named companies; all trademarks belong to their respective owners. This comparison is provided in good faith for general information only and is not professional, legal or financial advice — please verify current details with each provider before deciding.
Which one fits you
OCTIS · Sdn Bhd + OCTIS
Choose OCTIS if you want the CRM, workflow automation and AI agents that do the work in one place, with your company, accounts and filings run for you.
HubSpot CRM
Choose HubSpot CRM if your team is new to CRM, marketing drives most of your leads, and you want something people use on day one without training.
Zoho CRM
Choose Zoho CRM if you want workflows, custom fields and reports at a lower per-seat price, or you may add other Zoho apps later.
What the table does not show
Where the price gap opens
At the entry level the two are close. HubSpot Starter is listed at US$7 per seat per month on annual billing for new customers, and Zoho Standard is about US$14. The gap opens at the mid tier. HubSpot Sales Hub Professional is US$90 per seat per month on annual billing and carries a US$1,500 one-time onboarding fee. Zoho Professional is about US$23. For a five-person sales team that is roughly US$5,400 a year against US$1,400, before add-ons.
Free plans compared
HubSpot's free CRM covers up to 2 users. Zoho's free edition covers up to 3 users and includes basic workflow automation, 10 email templates and 5,000 API calls a day. If you only need contacts, deals and a pipeline, either free plan works for a founder and one partner. Zoho gives more room to grow before you pay.
Ringgit, tax and local setup
Neither vendor publishes ringgit prices on the pages we checked. Both show US$, so your card is charged in US$ and your bank sets the exchange rate. Both state that taxes are added where applicable. In Malaysia, service tax on digital services from foreign providers is a common extra line on the invoice. Ask your accountant how to record it. Neither CRM does Malaysian accounting or e-invoicing, so plan to connect it to your accounting software.
Where OCTIS fits
Whichever CRM you pick, the deals it wins still have to be invoiced, booked and taxed. OCTIS runs accounting, bookkeeping, tax and company secretary work for Malaysian companies, and it includes a built-in CRM and business workspace. If you would rather not pay for a separate CRM at all, send us your current bills and we will show you 10–30% off.
Frequently asked questions
Is HubSpot or Zoho CRM cheaper in Malaysia?
Zoho CRM is cheaper per seat at the mid and top tiers. Zoho Professional is about US$23 per user per month, while HubSpot Sales Hub Professional is US$90 per seat per month plus a US$1,500 onboarding fee. The entry plans are close in price.
Do HubSpot and Zoho CRM have a free plan?
Yes. HubSpot's free CRM is for up to 2 users. Zoho CRM's free edition is for up to 3 users. Both are enough to try a pipeline with a very small team before paying.
Can I pay HubSpot or Zoho in ringgit?
The pricing pages we checked show US$ and no ringgit option. You would pay by card in US$ and your bank converts it. Check the checkout page for your account, as vendors can change this.
Which CRM is easier for a team that has never used one?
HubSpot is widely seen as the easier start, with a clean layout and little setup. Zoho CRM takes more configuration but rewards it with deeper customisation at a lower price.
Does a CRM handle SST or MyInvois e-invoices?
No. A CRM tracks leads and deals. SST returns and MyInvois e-invoices are done in your accounting software. Link the two so won deals become invoices without retyping.
Sources
Checked on the date above. Links open the provider's or regulator's own page.