OCTIS vs Salesforce vs HubSpot for Malaysian SMEs
Two big CRMs, two very different ways to start. One is built to be customised, the other to be switched on.
Last checked · 3 sources
Otty's short answer
HubSpot suits most Malaysian SMEs: a free plan, Starter from US$7 per seat per month for new customers, and quick setup. Salesforce suits companies that expect a dedicated admin and heavy customisation. Its Starter Suite is US$25 per user per month and Pro Suite is US$100, with a contract on annual plans. Neither lists ringgit pricing on the pages we checked.
Side by side
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| What matters | OCTISSdn Bhd + OCTIS | Salesforce | HubSpot |
|---|---|---|---|
| Free plan | 10–30% below your current bill | No (trial only) | Yes, up to 2 users |
| Entry plan, per user per month | Not published; 10–30% below your current bill | US$25 (Starter Suite) | US$7 annual, US$20 list (Starter) |
| Mid plan, per user per month | Not published; 10–30% below your current bill | US$100 (Pro Suite) | US$90 annual (Sales Pro) |
| Top plans | 10–30% below your current bill | Quote-based | From US$150 per seat per month |
| Contract on mid plan | 30-day money-back guarantee, terms apply | Annual, contract required | Annual or monthly |
| One-time onboarding fee | None | Not published | US$1,500 Pro, US$3,500 Enterprise |
| Ringgit (RM) pricing | MYR flat | Not listed | Not listed |
| Currencies shown | MYR flat | US$, A$, £, €, ¥, kr | US$ |
| Customisation depth | Workflow automation and AI agents built in | Very deep | Good, simpler |
| Time to go live | Ready for a Sdn Bhd, nothing to configure | Weeks to months | Days to weeks |
| Needs an admin | Nothing to configure | Usually yes | Usually no |
Data sources & disclaimer: Comparison data was compiled from publicly available sources — including the competitors' own published pricing and feature pages — captured on 9 November 2026. Figures reflect the typical or advertised pricing at that time and may have changed since; plans, inclusions and prices vary by provider, region and promotion. OCTIS is independent and not affiliated with the named companies; all trademarks belong to their respective owners. This comparison is provided in good faith for general information only and is not professional, legal or financial advice — please verify current details with each provider before deciding.
Which one fits you
OCTIS · Sdn Bhd + OCTIS
Choose OCTIS if you want a CRM and sales pipeline with workflow automation and AI agents, plus your company, accounts and compliance, in one workspace.
Salesforce
Choose Salesforce if you have a complex sales process, multiple teams or regional entities, and someone who will own the configuration.
HubSpot
Choose HubSpot if you are a small or mid-size team that wants a working CRM this month, with the option to add marketing and service tools later.
What the table does not show
What you pay, in practice
Salesforce lists Starter Suite at US$25 per user per month and Pro Suite at US$100, and says these are starting prices with transaction fees. Pro Suite is on annual billing with a contract. HubSpot's Sales Hub Starter is US$7 per seat per month on annual billing for new customers (US$20 list), and Professional is US$90 annual or US$100 monthly. HubSpot adds a US$1,500 one-time onboarding fee on Professional. Both pages say prices may change, so confirm before you sign.
Setup effort and who runs it
HubSpot is built so a sales manager can set it up alone. Salesforce is a platform. It can model almost any process, but most companies hire a consultant or a part-time admin. For a ten-person Malaysian team with one pipeline, that extra cost rarely pays back. For a group with several business units, approval flows and reporting needs, it often does.
Currency and local tax
Neither page shows ringgit. Salesforce's Malaysia page lists US$, A$, £, €, ¥ and kr, and HubSpot shows US$. Expect to pay in a foreign currency and ask your accountant how to book any service tax on the invoice. Neither product files SST returns or MyInvois e-invoices. Connect them to your accounting software for that.
Where OCTIS fits
A CRM only tells you what you sold. OCTIS does the rest for Malaysian companies: accounting, bookkeeping, tax and company secretary work, plus a built-in CRM and business workspace for leads and deals. If you are paying for a CRM and an accountant separately, send us your current bills and we will show you 10–30% off.
Frequently asked questions
Is Salesforce more expensive than HubSpot in Malaysia?
At the entry level Salesforce Starter Suite (US$25) costs more than HubSpot Starter (US$7 on annual billing for new customers). At the mid level they are close, US$100 against US$90 to US$100. HubSpot also charges an onboarding fee on its higher tiers.
Does Salesforce have a free plan?
The pricing page we checked lists paid suites with a free trial, not a permanent free plan. HubSpot offers a free CRM for up to 2 users.
Which is better for a small Malaysian business?
HubSpot, in most cases. It is faster to set up and cheaper at the start. Salesforce becomes the better choice when your processes are complex and you can afford an admin.
Can I pay Salesforce or HubSpot in ringgit?
Neither pricing page we checked lists ringgit. Ask the vendor or a local partner for a quote if you need MYR invoicing.
Do these CRMs support Malaysian e-invoicing?
Not as CRMs. MyInvois submissions come from accounting or ERP software. Sync won deals from the CRM to that software.
Sources
Checked on the date above. Links open the provider's or regulator's own page.