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Sell online

E-commerce in Hong Kong

You will learn how to start, run and grow an online store within the rules, from registration to tax, payments and customer data.

  • 6 courses
  • 42 lessons
  • Each lesson about a minute

Course 1

Start selling online legally

6 lessons · 6 min

Start course
  1. 1Do I need business registration to sell online in Hong Kong?
  2. 2Do I need business registration for a side hustle or a few online sales in Hong Kong?
  3. 3How do I register an online business in Hong Kong and what does it cost?
  4. 4Sole proprietorship or limited company for an online store in Hong Kong?
  5. 5Can a non-resident or foreign owner run an online store through a Hong Kong company?
  6. 6Which products need a licence or are restricted when sold online in Hong Kong?

Course 2

Set up your store's books

6 lessons · 6 min

Start course
  1. 1How long must an online seller keep business records in Hong Kong?
  2. 2How should an online seller record marketplace payouts versus gross sales in the books?
  3. 3Are platform fees, advertising and shipping costs deductible for profits tax?
  4. 4How do I record refunds, returns and chargebacks for an online store in Hong Kong?
  5. 5How do I value inventory and work out cost of goods sold for an online store?
  6. 6Do online businesses in Hong Kong need audited accounts, companies and sole proprietors?

Course 3

Profits tax for online sellers

9 lessons · 9 min

Start course
  1. 1Is there VAT or sales tax on online sales in Hong Kong?
  2. 2What profits tax rates apply to an online store in Hong Kong?
  3. 3How and when does an online seller file profits tax returns?
  4. 4Can a new online store carry forward its trading losses?
  5. 5Does server location decide whether e-commerce profits are taxed in Hong Kong?
  6. 6What evidence does the IRD want for an offshore profits claim for an online store in Hong Kong?
  7. 7Can a Hong Kong trading company claim offshore profits if it buys in mainland China?
  8. 8What penalties apply if an online seller files an incorrect or late profits tax return?
  9. 9How can a Hong Kong company get a tax residency certificate for Amazon or other platforms?

Course 4

Sell across borders

8 lessons · 8 min

Start course
  1. 1Must a Hong Kong seller charge EU VAT when selling to EU customers?
  2. 2Must I charge UK VAT on goods shipped from Hong Kong to UK customers?
  3. 3Do I owe US sales tax when selling from Hong Kong to US customers?
  4. 4Do I need an import or export declaration for online orders shipped in or out of Hong Kong?
  5. 5Is selling alcohol or tobacco online legal in Hong Kong, and which goods are dutiable?
  6. 6Is dropshipping legal in Hong Kong, and do I need to register and pay tax?
  7. 7Can a Hong Kong online store sell to mainland China consumers?
  8. 8Does selling to mainland China create mainland tax for a Hong Kong company?

Course 5

Customers, data and payments

8 lessons · 8 min

Start course
  1. 1What does the Trade Descriptions Ordinance require of online product listings?
  2. 2Is there a cooling-off period for online purchases in Hong Kong?
  3. 3What product safety rules apply to consumer goods sold online in Hong Kong?
  4. 4What do I need to do with customer data to comply with Hong Kong privacy law?
  5. 5Do I need consent to send marketing emails or WhatsApp messages in Hong Kong?
  6. 6How do Stripe, PayPal and other payment gateways work for a Hong Kong online store?
  7. 7How can an online company open a bank account in Hong Kong?
  8. 8Can an online store sell gift cards or store credit without a licence?

Course 6

Grow, hire or close

5 lessons · 5 min

Start course
  1. 1What do I need to do when hiring my first employee in Hong Kong?
  2. 2Can an online store use freelancers or overseas staff, and what changes for the owner?
  3. 3How do I transfer my sole proprietorship online store to a Hong Kong limited company?
  4. 4How do I close an online store run as a sole proprietorship in Hong Kong?
  5. 5How do I deregister or close a Hong Kong limited company that ran an online store?

For online sellers in Hong Kong

Get your e-commerce journey started today.

Register your store, keep its books and file its profits tax with one team, while you keep selling on Amazon, Alibaba, Shopify or WooCommerce.

Start selling online
    E-commerce in Hong Kong: 42 questions answered | OCTIS